Abstract
Introduction
Methodology
Research
Prototypes
Strategic Directions
Financial Analysis


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Cooking at home is often a rare occurrence for most young, professional New Yorkers. More common is a quick meal fresh out of the microwave, or purchased from the local pizzeria. In order to promote and encourage more frequent healthy home cooking using fresh produce, research was undertaken to study grocery purchase behavior and cooking frequency among young professionals.

EatList NYC is an interactive service that aims to streamline and simplify home cooking for busy New York City locals. EatList NYC works by offering users tools that encourage and support efficiently planned home cooked meals, thus reducing monetary, time, and food waste. This serves as an intervention by facilitating the creation of EatLists, or weekly meal calendars that can be named, saved, and shared amongst users. EatLists aid home cooks by servving as a planned meal calendar that works to make the most of few ingredients, thus allowing its users to buy less, consume more.

EatList’s mission is to encourage healthy home cooking and meal planning for New Yorkers. If EatList can make cooking at home easier by reducing the cost and time spent, New Yorkers will find that the benefits of cooking at home transcend the convenience of eating out. Planning meals in advance can also aid in diet balance and proper nutrition. will find that the benefits of cooking at home transcend the convenience of eating out. Planning meals in advance can also aid in diet balance and proper nutrition.




AKNOWLEDGEMENTS
Parsons School of Design Faculty
Raoul Rickenberg

CONTACT INFO
Sandy Ley
Parsons School of Design,
Candidate for BBA
Design & Management, Fall 2008

email: sandyley(at)gmail.com
website: www.sandyley.com






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© Sandy Ley 2008. Created for Thesis at Parsons School of Design